My Content 90 Days Ago Wasn’t As Good As I Thought It Was — Here’s How To Fix Yours

My first rude awakening from running my 90-day #ContentStorm experiment was that my content wasn’t as amazing as I thought it was.

How do I know that?

Because the content I’d been laboring over — and creating long-form blogs out of — wasn’t taking off at all.

I Learned This By Jumping Onto Ship 30 for 30!

I was equating two things with making my content “great” back then:

• I spent a lot of time on it
• I spent a lot of effort on it
• Besides, I was a trained journalist and had been writing professionally (for others) since 2004! I was a good writer, dammit! Why weren’t readers clogging up my Google Analytics with metrics?

I Wasn’t Writing What People Wanted

It’s interesting to look in your analytics and see what content performed well and what flopped.

I learned the distinction between writing what I wanted to write and writing what others wanted me to write.

The former serves my ego, the latter serves others.

We’re Here To Serve Others — That’s What Makes Good Content!

You have to give value to get value in return. (This is a thing in the lightning community called #V4V).

But this is also an age-old basic of life.

No one is on the Internet to read good writing; that’s what books are for. People are here to be entertained and informed.

You Must Entertain & Inform Quickly

Attention spans are shorter than ever. If you read this far, you either found value in this atomic essay so far — or it entertained you.

Remember you’re competing for attention.

Is your content worth stopping the scroll for?

If you’re considering joining Ship 30 for 30, I’d love it if you’d use my affiliate link to join!

This post was created with Typeshare