New Cohort, New Writing Tech Stack — Plus, How The Ship Changed My Medium Stats So Far

Heather Larson
2 min readFeb 16, 2022

Going into my 90-day #ContentStorm experiment, my writing tech stack was a bit whack.

(Can’t resist a good rhyme, sorry not sorry)

I was clearly doing the most.

The Writing Tech Stack I Had:

  • Ulysses
  • Scrivener
  • Squarespace
  • Patreon
  • ConvertKit, then Revue
  • Grammarly & Hemingwayapp
  • Social Bee
  • PromoRepublic
  • Medium
  • Substack
  • Multiple Twitter Accounts

My Current Writing Tech Stack:

  • Apple’s Pages & Notes
  • Typeshare
  • Still Grammarly & Hemingwayapp
  • Gumroad
  • Ghost
  • Hypefury
  • Zapier
  • Concentration on one Twitter account

Clearly, You Can See the Simplification Here

Your mileage may vary, but I entered my commitment to 90-days of daily shipping with a spirit of experimentation.

I decided to let the data show me what was working.

Since the Ship started sailing, I’ve hardly used Ulysses. Patreon & Substack were wastes. Hypefury beats both Social Bee and PromoRepublic. Ghost beats Squarespace, ConvertKit, Revue, Patreon, and Substack.

What The Hell Happened with Medium?

I am asking the same thing. I had a rapid rise on the platform, followed by what looks currently to be a drop-off.

What’s awesome: Typeshare publishes directly to Medium for you.

What’s not? It appears to me the Typeshare-Medium content automation isn’t working for me. I did better writing longer, tailored-to-Medium content in December.

Am I right about this? Only time will tell. This is why sticking with the experiment of shipping daily in the long term is so revealing. There’s a chance I’m having an “off month” or the algorithm changed, or who knows?

But if you don’t stick with it, you don’t find out.

This post was created with Typeshare



Heather Larson

Hi 👋 I’m Heather Larson! I’m data-driven content writer coming from traditional media. I’m a veteran broadcaster, radio personality, and journalist.