Revealing The Results of My 90-Day Consistency Experiment, aka #ContentStorm

Heather Larson
2 min readMar 5, 2022

On December 1, 2021, I committed to writing & publishing online daily for the next 90 days.

That’s it.

My only hypothesis was that I’d get farther and grow an audience better by showing up consistently each day.

Photo by Torsten Dederichs on Unsplash

Here Are The Verticals That Grew For me

These are the areas I’ll be doubling down on, of course!

Here Are The Verticals That Didn’t Grow For me

  • Patreon
  • Substack (35 views in 90 days. Ouch).
  • My Squarespace site
  • ConvertKit & Revue newsletters
  • Instagram & Facebook (anything “Meta)

Why This Was a Valuable Experiment

For me, many questions of mine were answered. I went into this wondering, “Which is better, Medium? Or Substack?” This was answered with a resounding “Medium!”

There were many questions or theories I had for which answers didn’t exist; I learn by doing. Your mileage on any of these verticals may vary.

What shocked me most was that I didn’t get a bump in website traffic to my coaching site on Squarespace aside from the annual, “New year, new me!” searches from January 1-February 11.

Consistency Only Appears to Help on Social

I’m sure a unified content strategy would help to increase page views. This was merely an experiment to find out what happens when I show up and write online daily — somewhere, anywhere.

Going forward?

That’s a whole other atomic essay! But in short, my next focus will be on connecting with others but making deeper connections in order to build community.



Heather Larson

Hi 👋 I’m Heather Larson! I’m data-driven content writer coming from traditional media. I’m a veteran broadcaster, radio personality, and journalist.