The next trend in music — and we need it

Heather Larson
4 min readMar 17, 2021

I am always listening for new music and fell HARD for Mitchell Tenpenny’s “Bucket List.” It got me to thinkin’. (When you listen to country music, you don’t think, you “get to thinkin’” or I didn’t work in country music for a spell).

PREDICTION:

We are about to hear a constant stream of HAPPY, uptempo music like this. The reason behind it has nothing to do with the fact that summer song 2021 contenders are about to battle for listener bandwidth. I could be wrong; the industry has changed and songs are breaking on Tik Tok now — not charts.

Let me explain why I think I’m right:

The oldest hit music theory in the book is that downtempo music climbs the charts during an economic upturn while we get the uptempo happy stuff like Tenpenny during an economic downturn. The 90s were a great economic time — and we worshipped Curt Cobain. Heading into the 00s, we were blasting Britney Spears and boy bands.

If my new read from James Rickards is to be believed, we are headed into a Great Depression…

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Heather Larson

Hi 👋 I’m Heather Larson! I’m data-driven content writer coming from traditional media. I’m a veteran broadcaster, radio personality, and journalist.